Who We Serve
Athletes & NIL Companies
Bonfire Legal helps college athletes protect eligibility, maximize opportunities, and build sustainable personal brands in the evolving name, image, likeness landscape.
We provide trusted, independent legal advocacy, so athletes never sign deals they don’t fully understand.
Athlete-First Legal Representation
The Bonfire Legal Approach
Bonfire Legal’s Sports & NIL practice is designed for college athletes who want clarity, confidence, and protection — not pressure.
Bonfire Legal specializes in assisting:
College athletes (D1 and D2) pursuing NIL opportunities
Student-athletes reviewing their first brand or endorsement deal
Athletes navigating complex or long-term NIL agreements
Parents and families seeking independent legal guidance
Athletes building personal brands beyond the playing field
Most college athletes enter NIL negotiations without meaningful legal guidance. Deals are often presented as “standard,” contracts are rushed, and the long-term consequences (exclusivity, IP ownership, post-eligibility restrictions) are rarely explained in plain language.
Bonfire Legal takes a different approach.
Our NIL practice is built on education, protection, and strategy. We don’t just review contracts, we teach athletes how the NIL ecosystem works, what market-standard terms look like, and how today’s deal decisions impact future opportunities in sports, media, and business.
Athletes & NIL Companies
How We Support Athletes
Our NIL practice is built to empower athletes with the legal tools, knowledge, and protection needed to take control of their brand and future.
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Not every athlete will need to establish a business entity for their NIL activities, but some may benefit from having a proper structure in place. Bonfire Legal helps athletes determine whether an entity makes sense for their situation, select the right structure, and set it up correctly from the start - keeping the athlete's end goals in mind.
Frequently Asked Questions
Atheletes & NIL Companies
NIL opportunities move fast, and athletes are often asked to make important legal and financial decisions with limited time and information. These FAQs are designed to provide clarity—not shortcuts. Every athlete’s situation is different, and NIL agreements can carry long-term consequences. If you’re facing a specific contract or compliance issue, personalized legal guidance can make all the difference.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Personalized Legal Guidance for Student-Atheletes
Get Legal Clarity Before You Commit
NIL deals can create incredible opportunities, but only when they’re structured correctly and fully understood. If you’ve been offered a contract, are considering a brand partnership, or simply want clarity before moving forward, Bonfire Legal is here to help.